At Nukleus, we believe that sustainability should be seen as an end to end process, from conceptualizing the product, sourcing the materials, manufacturing, packaging and product disposal. Every part of the value chain has implications for the environment, and that is what we attempt to address with Nukleus.
Formerly a co-brand partner of the Worldwide Fund for Nature (WWF) Malaysia, Nukleus is guided by the WWF’s Global Sustainability Criteria in all its product development. We are not 100% but we are constantly striving to become better. We believe that the journey to sustainability is one of continuous learning and improvement. The key is to be honest. We are not perfect. We are learning all the time, but we are committed. We apply the sustainability concept as an end to end process. It is a lifecycle process to create a truly green and sustainable brand.